This program provides foundational business training and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management. The program focuses on the means by which organisations attract and retain customers, and covers many aspects of marketing, including marketing strategy, customer behaviour, relationship marketing, branding and international marketing.
Who is it for?
This program is ideal for students holding undergraduate degrees in areas outside of commerce whose goal may be to assume a managerial position in the marketing and communications field. The program is also suited to commerce students who wish to add marketing to their portfolio.
Where can this program take me?
Graduates of this program are employed in roles such as:
- Marketing Manager, Stockland
- Policy and Planning Manager, Committee for Melbourne
- Marketing Analyst, Coles Group
- Product Manager, Palgrave Macmillan
- Project Manager, Colmar Brunton Social Research