2025 MBS Case Competition Finals Program
Welcome to the 2025 MBS Case Competition
The MBS Case Competition continues to celebrate innovation, teamwork and strategic thinking. With over 340 registrations and 61 high-quality pre-screening submissions, this year’s competition has once again demonstrated the talent and drive of our Melbourne Business School cohort.
On behalf of the Melbourne Business School Student Association (MBSSA) committee, I’m excited to welcome you to this year’s Finals. Every round of the competition has shown just how driven, creative, and collaborative our Melbourne Business School community is.
We are deeply grateful to our case partner, Frais Capital, for their collaboration and commitment, as well as to our valued sponsors and partners whose support makes this learning experience possible. A special thank you also to the FBE Employability team, who have worked tirelessly behind the scenes to bring this competition to fruition.
To all participants, your dedication, critical thinking, and resilience throughout the past weeks have been truly inspiring. Whether you’re presenting on stage today or supporting your peers, remember that it’s not just about the prize, but the experience, growth, and the connections you make along the way. Your hard work, late nights, and teamwork are already a win; you’ve demonstrated notable attributes that will serve you beyond the classroom.
Lastly, to the finalist teams: Congratulations on reaching the last stage of this competition. Trust in the effort you’ve put in, enjoy making your pitch and be proud of how far you’ve come. No matter the outcome, you’re building foundations for your future and inspiring those around you.
We are excited to see your ideas come to life and wish you the very best on stage.
Simran Bhimani
President, MBSSA
Order of Proceedings
Date: Tuesday 23 September
Venue: Science Gallery Melbourne, Melbourne Connect, 114 Grattan St, Parkville VIC 3052
| Time | Activity |
|---|---|
| 5:00pm | Welcome by Professor Peter Gahan |
| 5:10pm | Case introduction |
| 5:20pm | Team presentations 1. Bright Future 2. KAAMI Consulting 3. Forté 4. To-Get-Her Together |
| 7:00pm | Judges’ deliberation |
| 7:30pm | Lucky door prize draw. Winners announced and closing remarks |
| 7:55pm | Networking |
| 8:15pm | Conclusion of event |
Frais Capital, a boutique wealth management firm in Melbourne, seeks to expand its brand profile, deepen its impact through financial literacy initiatives, and develop a sustainable talent pipeline. The case challenge focuses on scaling social impact while reinforcing core values and business objectives.
Participants are tasked with developing an integrated, evidence-based strategy that demonstrates both commercial and social value creation, measured through Return on Investment (ROI) and Social Return on Investment (SROI).
The overall goals are to:
- Expand Frais Capital's financial literacy initiative.
- Enhance brand visibility, particularly on LinkedIn.
- Attract and retain emerging young professionals.
The solution should consider:
- Enhancing a digital presence: Growing LinkedIn followers from ~2,000 to 10,000.
- Amplifying the existing financial literacy program: Increasing its reach and effectiveness.
- Employer branding: Positioning Frais Capital as an employer of choice for students and early-career professionals.
- Alignment with boutique identity: Maintaining consistency with firm values and operational constraints.
The Faculty of Business and Economics extend our gratitude to our sponsors and partners for their continued support and commitment to fostering excellence in business education.
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Frais Capital provides specific and tailored investment advice to families, individuals, businesses, trustees and not-for-profit organisations, providing a level of service and advice which encompasses discretion and understanding.
Drawing on expert advice across a range of industries, through strategic partnerships, Frais Capital creates a seamless investment and management experience. They provide a tailored, insightful, and educated approach to investing. Institutional rigour, access, analysis and specialist advice are provided with discretion and understanding of individual client requirements and their specific needs.
Frais Capital assists clients to align their specific and targeted investment goals and values with their investment objectives, with a strong emphasis on governance and an alignment of social, environmental and investment values.
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ACCA (the Association of Chartered Certified Accountants) is a globally recognised professional accountancy body, providing qualifications and advancing standards in accountancy worldwide. Founded in 1904 to widen access to the accountancy profession, ACCA has long championed inclusion and today proudly supports a diverse community of over 252,500 members and 526,000 future members in 180 countries. Their forward-looking qualifications, continuous learning and insights are respected and valued by employers in every sector.
ACCA equip individuals with the business and finance expertise and ethical judgment to create, protect, and report the sustainable value delivered by organisations and economies. Guided by their purpose and values, their vision is to develop the accountancy profession the world needs. In Australia and New Zealand, ACCA has established a Strategic Alliance with CA ANZ, offering ACCA members a pathway to mutual membership recognition after five years. Additionally, ACCA members can benefit from a streamlined membership process with CPA Australia.
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The CFA Society Australia represents the interests of over 900 local members of the investment profession.
Their mission is to serve members of the Society and enhance the reputation of the CFA® designation in Australia by promoting ethics, integrity and professional excellence; and to improve the competency and standards of the investment profession in Australia. Their independent voice aims to ensure the integrity and efficiency of the capital markets that underpin our profession and the broader economy.
CFA Society Australia's vision is to be an indispensable part of the investment profession in Australia.
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KPMG is a global network of professional firms providing a full range of services across tax, audit and advisory to organisations across a wide range of industries, government, and not-for-profit sectors. In Australia, KPMG has a long tradition of professionalism and integrity, combined with a dynamic approach to advising clients in a digital-driven world. KPMG Australia comprises approximately 10,000 people, including more than 600 partners, with offices around the country.
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180 Degrees Consulting is the world's largest pro-bono consultancy for non-profits and social enterprises. They create a ripple effect of positive change by leveraging the skills of passionate young professionals to help social organisations increase their impact. By offering pro-bono services, they democratise access to expertise and help organisations achieve greater sustainability and growth. Through this process, 180 Degrees Consulting is cultivating a new generation of leaders, dedicated to creating positive social and environmental change around the world.
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The Melbourne Business School Student Association (MBSSA) is one of the largest student groups at Melbourne Business School in the Faculty of Business and Economics (FBE). As a voluntary, not-for-profit organisation, MBSSA works with FBE to deliver a range of high-quality social and professional events. MBSSA aims to create a strong and supportive community by connecting students with their peers and industry professionals.
Siobhan Blewitt, Founder & CEO, Frais Capital
Siobhan Blewitt's extensive thirty years' experience includes Partner EL & C Baillieu, Executive Director of Morgan Stanley.
Siobhan is an Honorary Adviser, Chair Investment Committee, Royal Australasian College of Surgeons, Honorary Member of FCJ and Cottage by the Sea Investment Committees, Mentor to Rising Stars, Women in Banking & Finance and Director of Sid & Fiona Myer Family Foundation.
With deep marketing and macro-economic knowledge, Siobhan provides holistic and tailored investment advice, seeking to understand a client's full financial position, providing advice specific to their needs, while also presenting unique insight and access to the highest quality macro and stock-specific research, translating to actionable investment opportunities.
Frankie Carroll, ACCA representative
Frankie Carroll, CEO of Suburban Rail Loop Authority, brings 30 years of experience in infrastructure and finance across public and private sectors.
Irish-born with global experience, Frankie was drawn to the project's potential to transform Melbourne's mobility and accessibility. His career spans leadership roles in Queensland's public service, including Under Treasurer and Director-General of Infrastructure.
Frankie's expertise in city-shaping projects and mega-project delivery is complemented by his background in financial services. He holds multiple professional qualifications and is committed to improving urban connectivity and opportunities.
Caitlin Keating, Partner - Planning & Infrastructure Economics Deals and Infrastructure, KPMG
A Partner at KPMG Australia, Caitlin Keating supports her clients to navigate complex urban development and infrastructure challenges, undertake robust investment decision making and plan for great cities, places and regions.
Starting her career at Credit Suisse First Boston in London, Caitlin worked in Japan and then in various Victorian Government departments prior to joining KPMG.
Caitlin holds a Bachelor of Arts and Bachelor of Commerce with Honours in Economics from the University of Melbourne, and an Executive Certificate in Advancing Sustainability from the NYU Stern Center.
Bessie Zhang, Associate lecturer and case writer, University of Melbourne
Bessie Zhang is a lecturer at the University of Melbourne and has over a decade of experience teaching and designing courses in MBA subjects and global business, sustainable commerce, innovation and management consulting. She brings a unique blend of academic and industry expertise, having previously served as General Manager at an ASX-listed company, leading strategic initiatives across the Asia-Pacific.
Bessie is passionate about integrating real-world business challenges into education. Her cross-cultural background, multilingual capabilities, and commitment to social impact make her a valued contributor to experiential learning and student development.