This is an accelerated study plan for students commencing the 200-point program at Start Year Intake (March) who wish to complete the course in the shortest possible time by taking subjects in Summer and Winter study periods.
Program Director: Dr Erica Coslor Email: erica.coslor@unimelb.edu.au
The 200 Point Master of Management (Marketing) consists of 16 semester-length subjects comprising four foundation subjects, two core subjects, four discipline core subjects, two capstone subjects and four elective subjects.
| First semester of study |
| Foundation |
|
| Foundation |
|
| Foundation |
|
| Foundation - one of |
|
| Winter Semester |
| Elective - one of |
|
| Second semester of study |
| Core |
|
| Core |
|
| Discipline Core |
|
| Discipline Core |
|
| Summer Term (Nov/Dec) |
| Elective - one of |
|
| Summer Term (Jan/Feb) |
| Discipline Core |
|
| Capstone - one of |
|
| Third semester of study |
| Capstone
|
|
| Discipline Core |
|
| Elective |
| Chosen from the list below |
|
| Elective |
| Chosen from the list below |
|
Elective subjects
| MKTG90001 | Omnichannel Retail | Semester 1 |
| MKTG90002 | New Product Development | Semester 1 |
| MKTG90003 | Public Relations | Semester 2 |
| MKTG90006 | Branding | Semester 1 |
| MKTG90007 | Customer Experience Management | Semester 1 |
| MKTG90009 | Advertising and Communications Strategy | Semester 2 |
| MKTG90026 | Marketing Metrics | Semester 1, Semester 2 |
| MKTG90017 | Digital Business and Marketing | Semester 2 |
| MKTG90033 | Neuromarketing | Semester 1 |
| MGMT90146 | Strategic Management | Semester 1, Semester 2, Summer Term |
| MKTG90040 | Sales | Not available in 2021 |
| BUSA90529 | Building Entrepreneurial Ventures | Winter Term |
| MULT90014 | Business Risk Management | Winter Term |
| BUSA90485 | Global Business Practicum | November, January |
| BUSA90473 | Business Practicum | Summer, Semester 2 (Early-Start), Semester 1 (Early-Start) |
| BUSA90525 | Business and Economics Internship | Semester 1, Semester 2, Winter Term, Summer Term |