Master of Digital Marketing

Recommended Study Plan – MC-DMKTG
12 subject program - 150 points

Program Director: A/Prof Erik Mooi  Email: erik.mooi@unimelb.edu.au

First semester of study
Core
MKTG90011Marketing Research
Core
MKTG90041Customer Experience Design
Core
MKTG90042Social Media and Viral Marketing
Discipline Core
MKTG90043Digital Marketing Metrics
Second semester of study
Discipline Core
MKTG90044Digital Marketing Analytics
Discipline Core
MKTG90045Digital Retail
Discipline Core
MKTG90046Content Marketing
Elective
Chosen from the list below
Third semester of study
Capstone
MKTG90047Thought Leadership in Digital Marketing
Capstone - one of
BUSA90525Business and Economics Internship
MKTG90009 Advertising and Communications Strategy
Elective
Chosen from the list below
Elective
Chosen from the list below

Elective Subjects

BUSA90529Building Entrepreneurial Ventures
IBUS90004 Cross Cultural Management and Teamworkundefined
MGMT90030 Managing Innovationundefined
MGMT90037 Conflict and Negotiationundefined
MKTG90002 New Product Developmentundefined
MKTG90006 Brandingundefined
MKTG90007 Customer Experience Managementundefined
MKTG90009 Advertising and Communications Strategyundefined
MKTG90025 Marketing for Entrepreneursundefined
MKTG90033 Neuromarketingundefined
MKTG90040 Salesundefined
MKTG90048 B2B Marketingundefined
MKTG90049 Marketing, Society and Sustainabilityundefined

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