Master of Management (Marketing) 200 point

Recommended Study Plan – MC-MGMTMKT
16 subject program - 200 points

Program Director: Dr Gamze Koseoglu Email: gamze.koseoglu@unimelb.edu.au

Elective list: Master of Management (Marketing) Elective List

First semester of study
Foundation
MGMT90141Business Analysis and Decision Making
Foundation
MGMT90140Management Competencies
Foundation
MKTG90037Managing for Value Creation
Foundation - one of
FNCE90065Fundamentals of Finance
ACCT90041 Fundamentals in Accounting
ECON90015 Managerial Economics
Second semester of study
Core
MGMT90280Managerial Decision Analytics
Core
MKTG90004Marketing Management
Discipline Core
MKTG90008Consumers and Consumption
Discipline Core
MKTG90011Marketing Research
Third semester of study
Discipline Core
MKTG90048B2B Marketing
Discipline Core
MKTG90049Marketing, Society and Sustainability
Capstone - one of
MKTG90026Marketing Metrics
BUSA90485 Global Business Practicum
BUSA90473 Business Practicum
BUSA90525 Business and Economics Internship
ENGR90034 Creating Innovative Engineering
Elective
Chosen from the list below
Fourth semester of study
Capstone
MKTG90005Marketing Strategy
Elective
Chosen from the list below
Elective
Chosen from the list below
Elective
Chosen from the list below

Marketing Elective Subjects

BUSA90473Business Practicum12.5 credit points
BUSA90485 Global Business Practicum 12.5 credit points
BUSA90525 Business and Economics Internship 12.5 credit points
ENGR90039 Creating Innovative Professionals 12.5 credit points
MGMT90032 Operations and Process Management 12.5 credit points
MGMT90146 Strategic Management 12.5 credit points
MGMT90165 Social Entrepreneurship 12.5 credit points
MGMT90208 Sustainable Business Practices 12.5 credit points
MKTG90001 Omnichannel Retail 12.5 credit points
MKTG90002 New Product Development 12.5 credit points
MKTG90003 Public Relations 12.5 credit points
MKTG90006 Branding 12.5 credit points
MKTG90007 Customer Experience Management 12.5 credit points
MKTG90009 Advertising and Communications Strategy 12.5 credit points
MKTG90017 Digital Business and Marketing 12.5 credit points
MKTG90026 Marketing Metrics 12.5 credit points
MKTG90033 Neuromarketing 12.5 credit points
MKTG90040 Sales 12.5 credit points
MGMT90201 Entrepreneurial Practice 12.5 credit points
MGMT90037 Conflict and Negotiation 12.5 credit points
MKTG90025 Marketing for Entrepreneurs 12.5 credit points
MGMT90267 Artificial Intelligence in Organisations 12.5 credit points

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