Master of Management (Marketing) 150 point

Recommended Study Plan – MC-MGMTMKT
12 Subject Program

View this course in the Handbook

Program Director: Dr Erica Coslor   Email: erica.coslor@unimelb.edu.au

First semester of study
Core
MGMT90280Managerial Decision Analytics
Core
MKTG90004Marketing Management
Discipline Core
MKTG90008Consumers and Consumption
Discipline Core
MKTG90011Marketing Research
Second semester of study
Discipline Core
MKTG90048B2B Marketing
Discipline Core
MKTG90049Marketing, Society and Sustainability
Capstone - one of
MKTG90026Marketing Metrics
BUSA90485 Global Business Practicum
BUSA90473 Business Practicum
BUSA90525 Business and Economics Internship
ENGR90039 Creating Innovative Professionals
Elective
Chosen from the list below
Third semester of study
Capstone
MKTG90005Marketing Strategy
Elective
Chosen from the list below
Elective
Chosen from the list below
Elective
Chosen from the list below

Marketing Electives

MKTG90001Omnichannel Retail Semester 1
MKTG90002 New Product Development Semester 1
MKTG90003 Public Relations Semester 2
MKTG90006 Branding Semester 1
MKTG90007 Managing Customer Relationships and Experience Semester 1
MKTG90009 Advertising and Communications Strategy Semester 2
MKTG90026 Marketing Metrics Semester 1, Semester 2
MKTG90017 Digital Business and Marketing Semester 2
MKTG90033 Neuromarketing Semester 2
MKTG90040 Sales November
BUSA90529 Building Entrepreneurial Ventures Winter Term
MGMT90146 Strategic Management Semester 1, Semester 2, Summer Term
MULT90014 Business Risk Management Winter Term